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This is why in-person appointments and seminars are still the preferred methods for advisors, despite the wide array of digital alternatives. These physical meetings allow advisors to make a personal bond with their clients—but there are numerous other benefits, too.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. —American Marketing Association

Direct response marketing is a technique that encourages a high-quality prospect to take immediate action to opt into your offer; it’s either an immediate success or an immediate failure. This method is all about securing individual clients, and there are a number of different tactics to be aware of to ensure you employ it successfully.

Digital marketing refers to an array of marketing techniques applied through digital/online means—and in the digital age, it’s an essential part of a marketing plan for any business. Taking advantage of digital marketing opportunities can boost a business and brand more efficiently than other means, when done right.

Direct response marketing is a sales technique that involves an immediate response from the customer, usually through an offer that entices the potential customer to take action on the spot. This may be through any means of advertising, including TV commercials, magazines, newspapers, radio, online ads, and more.