CLIENT ACQUISITION IN RESPONSE MARKETING

Facebook ads

You can use Facebook ads in a variety of ways, but online shops and e-commerce offer good examples of response marketing opportunities. Ads for limited-time offers fall into this category. The business may offer a special attribute, a discount on the product, or free shipping for a limited time—all in an attempt to drive the potential customer to take action.

On Facebook, you can target your marketing to reach a specific audience, making conversion more likely. It’s also easy to track these conversions by using a different URL for each source of traffic.

Recruiting

Rather than offering a tangible product, some businesses simply serve as a connector between suppliers and consumers—which means they need to market themselves to both audiences. A good example of this is rideshare companies. It’s particularly important for these companies to recruit suppliers (i.e., drivers), so their marketing campaigns tend to focus on convincing suppliers to sign up using an offer, or simply by outlining the benefits of working with them (e.g., average income of their employed suppliers).

Referral programs

One way to grow a business without necessarily having to grow your brand is through referrals—that is, getting customers to invite others, who also become customers. You can do this by offering something of value in exchange for a simple invitation to a friend, such as a discount or a free product. One key benefit to this method is that each invitation is personal, since it was sent by someone the recipient knows.

Subscription model sales

Research indicates that you’re significantly more likely to sell to an existing customer than to a new one. Lately, there’s been a huge rise in companies using the subscription sales model, whereby they ship products to your house for a monthly fee (e.g., subscription boxes for dog toys, yoga clothing, beauty products, etc.). This model allows for a reminder of each purchase, which can contain additional offers to add on top of the existing on. And since there is already a time constraint, there’s no need for an additional discount or offer to provoke action.

Direct Mail

In the digital world, there is still space for traditional means of direct response marketing. Delivering customized letters to customers inciting an interaction can secure results—and it’s been reported that each personal detail in a letter significantly impacts the conversion rate, which is one reason not to write off this means of marketing.

Conclusion

With the number of big brands firmly established in the market, it can be hard for new businesses to compete and create a brand for themselves. Applying direct response marketing techniques successfully allows every business to compete at every level, regardless of size. It works with any business goal, achieves results quickly, and is both measurable and adaptable. If you are looking for conversions and fast return on investments, direct response marketing may be worth considering.