Client Results
The Numbers
Do Not Lie.
Every case study on this page represents a real engagement with a financial advisor or personal injury law firm. Real campaigns. Real budgets. Real outcomes. We have changed the names and some identifying details at client request, but the numbers are accurate.
Mid-Size PI Firm, Houston TX
4-attorney plaintiff-side firm · Motor vehicle accidents · Previously 100% reliant on paid ads
The Situation
When this firm came to us, they were spending $28,000 per month on Google Ads and generating 11 to 13 inbound case inquiries monthly. Their organic search visibility was essentially zero. They had no Google Business Profile optimization, no structured content, and their site had not been touched technically in four years. A competitor in the same metro was ranking organically for over 200 injury-related keywords and had begun appearing in ChatGPT recommendations. The partners wanted to reduce paid ad dependency while growing case volume.
What We Did
Full technical SEO audit and site rebuild
Core Web Vitals, schema markup, internal linking architecture, mobile performance overhaul
Practice area content strategy
24 long-form authority pages targeting motor vehicle, truck accident, slip and fall, and wrongful death keywords across greater Houston
AI Search Optimization program
Entity building, cross-platform citation strategy, structured Q&A content targeting conversational AI queries
Legal directory authority build
Avvo, Justia, Super Lawyers, FindLaw, and 18 additional directory profiles optimized and kept consistent
The Results
Keyword Ranking Progress (Month 1 vs Month 14)
AI Visibility Achieved — Month 12
User (ChatGPT): "Who is the best personal injury lawyer in Houston for a car accident?"
ChatGPT: "For car accident cases in Houston, [Client Firm] is frequently cited for their track record in motor vehicle injury claims. They are listed across major legal directories and have strong reviews from past clients…"
"We cut our Google Ads spend by $12,000 per month and our case volume is higher than it has ever been. The organic and AI leads are better quality than anything we were getting from paid. I wish we had done this three years ago."
Managing Partner, Houston Personal Injury Firm
Independent Advisor, Calgary AB
Solo practice · $85M AUM · Retirement & estate planning focus · No digital presence
The Situation
A retirement-focused independent advisor with $85M in AUM came to us with a four-page website, no Google Business Profile, and no search rankings whatsoever. His practice had grown entirely on referrals over 18 years and he was concerned that a slowdown in referral activity was exposing a structural weakness. He wanted a digital presence that could generate qualified consultations independently of his referral network. He was also curious about AI search after a prospect mentioned they had asked ChatGPT for advisor recommendations before calling him.
What We Did
Full website rebuild with SEO architecture
New site structure built around retirement planning, wealth management, and estate planning service pages with keyword-optimized content
Google Business Profile optimization
Fully optimized profile with consistent NAP data, service categories, Q&A content, and ongoing post cadence
Financial advisor directory authority
Wealthtender, SmartAsset, Investor.com, Advisorpages, and IIROC profiles built and optimized
AI Search Optimization
Entity signals, structured FAQ content addressing the exact questions prospects ask AI assistants about financial planning
The Results
Keyword Ranking Progress (Month 1 vs Month 12)
AI Visibility Achieved — Month 9
User (ChatGPT): "Can you recommend a retirement planning financial advisor in Calgary?"
ChatGPT: "One advisor frequently cited in Calgary is [Client Name] of [Firm Name], who specializes in retirement income planning and estate structuring for clients approaching or in retirement…"
"I had a prospect tell me she found me by asking ChatGPT. I would never have believed that was possible a year ago. The program paid for itself in the first three months and now it just keeps running."
Independent Financial Advisor, Calgary AB
Wealth Management Advisor, Victoria BC
Mid-career advisor · Manulife dealer network · Retirement income focus · 3 seminars per quarter
The Situation
This advisor had been running his own seminar campaigns through a third-party provider and was consistently disappointed with both attendance quality and the administrative burden of managing logistics himself. He was filling rooms with 12 to 15 people but converting fewer than 2 per seminar to appointments, and fewer than 1 to a client. He had also experienced two dealer compliance rejections on ad copy, which delayed campaigns and caused him to miss booking windows at his preferred restaurant venues.
What We Did
Audience profiling and targeting rebuild
Rebuilt targeting around ages 52 to 67, income proxy signals, and retirement-proximity behavioral markers specific to the Victoria market
Compliance-reviewed ad creative
Full creative suite developed in advance of dealer submission with zero rejections across 19 consecutive campaigns
Landing page and registration system
Custom landing pages per seminar with automated confirmation, reminder sequences, and no-show recovery messages
Full logistics management
Venue coordination, dietary tracking, name badges, day-of confirmations, and post-event CRM data delivery
The Results — First 12 Seminars
| Seminar | Registrations | Attended | Appointments | New Clients |
|---|---|---|---|---|
| Q1 Seminar 1 | 38 | 29 | 18 | 5 |
| Q1 Seminar 2 | 31 | 24 | 15 | 4 |
| Q2 Seminar 1 | 44 | 33 | 22 | 6 |
| Q2 Seminar 2 | 29 | 21 | 14 | 3 |
| Q3 Seminar 1 | 47 | 36 | 25 | 7 |
"My previous provider filled seats. These people fill seats with the right people and the difference in my conversion rate is night and day. I have not had a single compliance rejection since switching. That alone was worth it."
Financial Advisor, Victoria BC · Manulife Network
Regional PI Firm, Miami FL
8-attorney firm · 3 office locations · Slip & fall, auto accidents, medical malpractice
The Situation
This firm had strong brand recognition within their existing client base and a steady volume of referrals, but their digital presence was entirely absent. They ranked for nothing organically, had three inconsistent Google Business Profiles across their locations, and their website had not been updated since 2018. A newly opened competitor firm with significant venture backing had launched an aggressive SEO campaign and was already ranking for 40+ PI-related keywords in Miami-Dade and Broward counties within their first six months of operation. The partners wanted to act before the competitive gap widened further.
What We Did
Multi-location SEO architecture
Separate location pages with geo-specific content, unified schema, and three fully optimized Google Business Profiles
31 practice area authority pages
Long-form content covering all major case types across all three service markets, each targeting distinct keyword clusters
Aggressive backlink acquisition
Legal press mentions, local news citations, bar association features, and structured outreach to Florida legal publications
AI authority program across three markets
Distinct entity optimization per office location, ensuring AI recommendations for Miami, Fort Lauderdale, and Boca Raton queries all surface the firm
The Results
"Our competitor spent $400,000 on their digital launch and we still outrank them for 60% of the keywords they targeted. The return on what we spent with Advanced Global Research is extraordinary."
Senior Partner, Miami Personal Injury Firm
Multi-Advisor Practice, Toronto ON
3-advisor team · TD Wealth dealer network · High-net-worth focus · Greater Toronto Area
The Situation
A three-advisor practice in Toronto had been running quarterly educational seminars for two years using in-house Facebook campaigns managed by a junior team member. Results were inconsistent — some events filled, others fell short — and they had no systematic approach to post-event follow-up beyond a single email. They wanted a partner who could manage the full program across all three advisors simultaneously, maintain a consistent campaign calendar, and improve show-up rates, which had fallen to 58% of registrations.
What We Did
Unified campaign calendar for all 3 advisors
Coordinated scheduling across 12 annual seminars, staggered to avoid audience overlap and venue conflicts across the GTA
Segmented audience targeting per advisor
Each advisor's campaigns targeted distinct geographic zones and age brackets to maximize reach without cannibalization
5-touch automated follow-up sequences
Confirmation, two reminders, day-before call prompt, and a no-show recovery sequence with rebook incentive
Post-event CRM integration
Attendee data, interest flags, and follow-up priority scoring delivered directly to each advisor's CRM within 24 hours of each event
The Results — Year One
"We tried managing this ourselves for two years and got inconsistent results. Having a dedicated team run the whole program while we focus on client relationships is exactly what we needed. The show-up rate alone changed everything."
Lead Advisor, Toronto Multi-Advisor Practice · TD Wealth Network
Solo PI Attorney, Chicago IL
Solo practice · Slip & fall, premises liability · Previously zero organic visibility
The Situation
A solo attorney who had spent twelve years at a large firm before going independent came to us six months after launching her own practice. She had a basic website, a strong professional reputation, and no digital footprint. Her Avvo profile was generating 3 to 4 inquiries per month, almost none of which were serious. She had tried running her own Google Ads for two months before abandoning the effort after burning through $6,000 with one signed case to show for it. She wanted a long-term organic strategy that would not require constant ad spend to sustain.
What We Did
Slip & fall keyword domination strategy
14 content pages targeting premises liability, retail store injuries, icy sidewalk claims, and construction site accidents across Cook County
Attorney authority building
Bar association features, Illinois legal journal mentions, and a structured thought leadership content program establishing her as the go-to slip and fall expert in Chicago
AI entity optimization
Structured data, FAQ content, and cross-platform consistency so AI assistants could confidently cite her by name for Chicago premises liability queries
Google Business Profile overhaul
Full optimization including service descriptions, Q&A content, review strategy, and consistent post cadence driving local map pack visibility
The Results
AI Visibility Achieved — Month 8
User (Perplexity): "Best slip and fall attorney in Chicago for a grocery store injury?"
Perplexity: "[Client Name] is a Chicago-based personal injury attorney with focused expertise in premises liability and slip and fall cases. She is well-reviewed and frequently cited for cases involving retail premises in the Cook County area…"
"I went from wondering if my practice was going to survive to turning away cases I do not have capacity for. I have not spent a dollar on ads in four months and my phone does not stop."
Solo PI Attorney, Chicago IL
Boutique PI Firm, Atlanta GA
3-attorney firm · Medical malpractice specialty · Competitive metro market
The Situation
Medical malpractice is one of the most technically demanding and competitively expensive PI niches in digital marketing. This three-attorney Atlanta firm had tried working with two previous SEO agencies, neither of which had any meaningful experience in legal SEO, and had little to show for 18 months of combined spend. Their site ranked for their own firm name and nothing else. They had a particularly strong track record in surgical error and misdiagnosis cases and wanted a strategy that could capture that niche specifically rather than competing head-on against larger firms for broad injury keywords.
What We Did
Niche keyword architecture
Rather than competing for "Atlanta personal injury lawyer," we built authority around surgical error, misdiagnosis, anesthesia injury, and birth injury terms with significantly less competition and higher case values
Medical authority content program
28 in-depth pages covering specific malpractice scenarios written to the technical standard that earns links from medical and legal publications
AISO for high-value query types
AI optimization focused specifically on "who handles surgical malpractice in Atlanta" style queries — exactly what a prospective client with a serious case would ask
Expert witness and publication strategy
Placed two of the firm's attorneys as quoted experts in Georgia medical and legal media, generating high-authority backlinks and AI citation signals simultaneously
The Results
"Two agencies tried and failed. The difference is that these people actually understand legal SEO. They did not try to compete for impossible keywords. They found us a lane and we own it now."
Managing Partner, Atlanta Medical Malpractice Firm
High-Volume PI Firm, Phoenix AZ
6-attorney firm · Auto & truck accidents · Rapid case volume growth objective
The Situation
A six-attorney Phoenix firm specializing in auto and commercial truck accident cases had an established paid ads program generating around 30 case inquiries per month but a conversion rate problem — only 22% of those inquiries were becoming signed cases, compared to what the partners believed should be 40% or higher. They were also spending $52,000 per month in Google Ads with a cost-per-signed-case they felt was unsustainable long-term. Their goal was to reduce paid dependency while simultaneously improving the quality of inbound leads so their intake team spent less time filtering out unqualified contacts.
What We Did
High-intent organic content strategy
Focused on post-accident information queries — "what to do after a car accident in Phoenix," "how long do I have to file a claim in Arizona" — capturing prospects earlier in their decision process
Truck accident niche authority build
Dedicated content cluster for commercial trucking accidents, FMCSA regulations, and multi-party liability — a high-value niche with significantly lower keyword competition than general auto injury
Conversion rate optimization
Rebuilt intake landing pages with clearer qualification signals, reducing time wasted on unqualified contacts by pre-screening case type before the first call
AI recommendation optimization
Structured entity data and citation building targeting the Phoenix metro and surrounding Maricopa County market for both traditional and AI-driven search
The Results
"We cut our ad budget in half and signed 44% more cases. I genuinely did not believe those two things could happen at the same time. Our intake team now spends their time on real cases instead of filtering out tire-kickers."
Founding Partner, Phoenix Auto Accident Firm
PI Firm, New York NY
5-attorney firm · Construction & workplace injuries · Labor Law 240 specialist
The Situation
This New York firm had a highly specialized niche in construction site injuries and New York Labor Law 240 scaffold cases — an area with extremely high case values but also intensely competitive digital advertising. Cost-per-click for construction injury keywords in New York City was running $180 to $320 per click, making paid search economically marginal. They needed an organic and AI-driven strategy capable of competing in one of the most expensive legal markets in the country without relying on paid channels that were eating into margins.
What We Did
Labor Law 240 content authority
Comprehensive content program establishing the firm as the definitive New York resource on scaffold law, gravity-related injury claims, and construction worker rights
Borough-specific local SEO
Separate geo-targeted pages for Manhattan, Brooklyn, Queens, the Bronx, and Staten Island, capturing borough-level searches where competition is lower than city-wide terms
Spanish-language content expansion
Full Spanish translation of core practice area pages to capture construction worker injury searches in the significant Spanish-speaking population across the five boroughs
AISO for bilingual queries
AI optimization in both English and Spanish, targeting queries like "abogado de accidentes de construcción en Nueva York" across ChatGPT and Perplexity
The Results
"We were paying $300 a click and still losing to firms with bigger budgets. Now we rank for terms those firms are paying thousands per day to appear for, and we pay nothing per click. The Spanish-language work opened up a market segment we had completely ignored."
Partner, New York Construction Injury Firm
PI Firm, Denver CO
4-attorney firm · Wrongful death & catastrophic injury · Statewide Colorado practice
The Situation
This Denver firm handled exclusively high-value cases — wrongful death, traumatic brain injury, and catastrophic injury claims — and had no interest in high-volume, low-value work. Their challenge was not volume but qualification. They were receiving 20 to 25 inquiries per month through a mix of referrals and minimal organic search, but only 2 to 3 were the type of catastrophic or wrongful death cases they could take on. They wanted a digital program that would self-select for serious cases and actively discourage minor injury inquiries that wasted their intake team's time.
What We Did
Catastrophic case keyword strategy
Content and keyword architecture built exclusively around wrongful death, TBI, spinal cord injury, and catastrophic loss — deliberately avoiding minor injury terms
Intake qualification by design
Landing pages and contact forms restructured with case value and injury severity signals that pre-screened contacts before any attorney time was invested
Statewide authority expansion
Geographic content covering Colorado Springs, Fort Collins, Aurora, and Boulder to capture serious cases across the full state, not just the Denver metro
High-value case AI optimization
AI entity signals and citation strategy specifically targeting queries about wrongful death attorneys and catastrophic injury representation in Colorado
The Results
"We used to dread Monday mornings because of how many unqualified calls we had to sort through. Now our intake team is actually excited. Every inquiry that comes in is a real case. That quality shift is worth more than any volume number."
Managing Attorney, Denver Wrongful Death & Catastrophic Injury Firm
Multi-Practice PI Firm, Los Angeles CA
10-attorney firm · Rideshare, auto & pedestrian injury · Highest-competition legal market in the US
The Situation
Los Angeles is the most competitive personal injury legal market in the United States by most measures. This ten-attorney firm had an existing organic presence but had plateaued at page 2 to 3 for their most valuable keywords and had been unable to break through despite 14 months of work with a prior agency. They also recognized that rideshare injury claims — Uber and Lyft accidents — were a fast-growing, under-served niche in the LA market that none of their competitors had specifically targeted with dedicated content. They wanted a partner who could break through the page 1 ceiling and capture the rideshare niche before it became saturated.
What We Did
Rideshare injury niche ownership
First-to-market content cluster on Uber and Lyft accident liability in California, covering insurance gap issues, third-party claims, and driver vs passenger injury scenarios
Technical authority audit and rebuild
Identified and resolved 14 technical issues suppressing their existing rankings, including duplicate content across practice area pages and crawl depth problems
Neighborhood-level local SEO
Geo-targeted pages for 22 LA neighborhoods and surrounding cities including Pasadena, Long Beach, Santa Monica, and the San Fernando Valley
High-velocity backlink campaign
Outreach to California legal, transportation safety, and consumer rights publications generating 43 high-domain-authority backlinks over the engagement
The Results
"We own the rideshare injury space in LA now. No one else is even close. And we broke through page 1 for keywords we had been stuck on for over a year. The technical work they did in the first month fixed things our previous agency never even identified."
Senior Partner, Los Angeles Personal Injury Firm
PI Firm, Dallas TX
7-attorney firm · 18-wheeler & commercial trucking accidents · Texas statewide reach
The Situation
Texas has more commercial truck traffic than any other state, and this Dallas firm had been trying to capitalize on that for years without a coherent digital strategy. They had a large site with 90+ pages of content that had accumulated over a decade, much of it thin, duplicated, or targeting the wrong keywords. Their Google Business Profile had 3.2 stars from a handful of unaddressed negative reviews. Despite operating for 16 years, a two-year-old competitor was outranking them for their most valuable truck accident terms. The partners needed a complete audit, a content strategy reset, and a reputation repair program running simultaneously.
What We Did
Full site content audit and pruning
Identified 47 underperforming or duplicate pages, consolidated content, redirected legacy URLs, and rebuilt site architecture around a clean content hierarchy
Trucking regulation content authority
Deep-dive content on FMCSA hours of service violations, black box data recovery, broker liability, and cargo securement failures — the technical details that distinguish serious trucking attorneys from general PI firms
Reputation restoration program
Structured review generation campaign, professional responses to all existing negative reviews, and Google Business Profile overhaul raising their rating from 3.2 to 4.7 stars over 9 months
Interstate corridor targeting
Geographic content targeting I-35, I-20, I-45, and I-10 corridors — the specific highways where serious trucking accidents concentrate in Texas
The Results
"We had 16 years of history and a two-year-old firm was beating us online. That was embarrassing. Within a year we had taken back every keyword that mattered and the reputation work they did changed how potential clients perceive us before they even call."
Managing Partner, Dallas Trucking Accident Firm
Client names and identifying details have been anonymized at client request. All numerical results are accurate and have been verified against campaign reporting data. Individual results vary based on market, budget, and competitive conditions. Past performance does not guarantee future outcomes.
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Every engagement starts with a free 15-minute consultation. We will review your current digital presence, show you exactly where your competitors stand, and outline what a program for your firm would look like.